I’ve always had the goal of keeping the brand ‘LifePoints’ light and real -- like that friend that you can always count on to tell you like it is. That being said, every so often, that friend might need to share a heart-to-heart with you. This is that heart-to-heart.
Let me set the scene: we’re at a small party of old friends that we haven’t seen in a while, it’s about 1 am, we’ve had a couple drinks and we’re sitting on the front steps…
Look, I know I’ve always tried to keep things light and real with you, but the truth of the matter is, now that I’ve moved into rewarding people for the time they spend in self-isolation amidst COVID-19, I’m walking a fine line, because at the end of the day, I’m dealing with loss of life.
It might seem like I’m oblivious or ignorant to what’s going on, but rest assured, I fully understand the gravity of the situation.
I’m not going into this with the sole intention of growing our userbase or making quick cash, and as a matter of fact, I’m losing a ton of money by doing this, because LifePoints is self-funded.
When we started out, we came up with some mantras to guide us, and one of those read: “the good choice isn’t always the easy choice” and that’s a good thing, because if the good choices were easy, there wouldn’t be a need for us to exist!
To paraphrase some famous guy, we choose to reward you for your good lifestyle choices, not because they are easy, but because they are hard…
It isn’t easy staying in isolation. It isn’t easy to care about the amount of activity you get in a day. However, it must be done, but you’re not in this alone. It’s my goal to tilt your chin upward, shine a light at the end of the tunnel and connect you with everyone else that is making this hard choice.
I hope LifePoints can act as a beacon for all of us that are willing to stand together as one and do what must be done - no matter how hard it is.
“God, I sound like such a loser…” exclaims your friend as he leans back and presses his palms into his forehead. He continues…
You know what I’m trying to say… no one needs to hear more doom and gloom. That’s why I’ve tried to make light of the situation, but that’s not to say I don’t hold the deepest condolences for those that are affected by this awful pandemic. I mean,
We send our positivity to those who have lost a loved one.
We send our strength to all of the frontline workers that are braving the storm.
We send our will to those fighting the virus now. We send our perseverance to those who have lost work.
We send our optimism to you all - let us come out of this stronger and more united.
We do not fight this as any one individual. We fight this for humanity, as humanity.
This is just like that time we landed on the moon... Remember the famous guy's speech? Well, when we finally got there, it was not just America that celebrated, it was all of us, because even though it may not have seemed it, we all played a role in that great feat of humanity - just as we do now.
We both sit in silence for a couple of seconds…
You: “Are you crying?”
Me: “No!... Let’s go back inside.” :’)